What is the difference between a general merchandise wholesaler and a retailer?

[John]

A general merchandise wholesaler takes on little responsibility beyond fulfilling orders placed by retailers and typically works with many distributors. Alternatively, a distributor not only fulfills orders but also functions as a sales agent for the producer. Distributors often receive service fees as a fixed percentage of net sales, while wholesalers’ primary source of revenue is discounts charged on products by selling to retailers the products they purchased in bulk at reduced costs from distributors.

[Автор]

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